The Data Warrior

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5 Business Needs That Fuel Enterprise Data Warehouse Development

The global market for data warehousing is expected to grow to $34.7 billion by 2025, according to a recent report from Allied Market Research. That’s nearly double the $18.6 billion it was worth in 2017.

What fuels investment in enterprise data warehouse development? Cloud data warehouse technology has given rise to innovative systems and practices that increase efficiency and reduce costs across company functions. Today, departments like marketing, finance, and supply chain operations benefit from a modern data warehouse as much as the organization’s engineering and data science teams.

In this blog post, I list five business priorities that fuel increased investment in modern enterprise data warehouse development. See them here on the Snowflake blog site:

5 Business Needs That Fuel Enterprise Data Warehouse Development

And don’t forget to download my newest ebook (free) listed at the end of the post!


The Data Warrior

Get Certified! #DataVault 2.0 Certification in the US

Quick update – if you have been waiting to get your Data Vault 2.0 certification there are three sessions coming in the new few months right in the USA.  If you already know you want to do that, just skip down to the links and sign up!

Why Data Vault?

The Data Vault 2.0 architecture gives you an entire systems based approach to developing a true enterprise data warehouse and analytics architecture. It is very structured, pattern based, and highly repeatable. In Data Vault, each component does it’s duty, and does it well. The engineering components are generally relegated to automation tools (because it is pattern based), so human effort is not wasted in the mundane and can be used in more interesting, intelligent and thinking tasks. It’s a much better use of intelligent beings as well as machines.

Separating the concerns makes design and development not just easy, but fast.

As a side effect projects using Data Vault 2.0 have always saved a lot of money and have been extremely successful with their predictable goals. Plus they are very resilient so they tend to stay in use for years to come with little or no re-engineering! One of my systems has been running for 14 years now – and was even successfully re-platformed in that time.

How do you get in on this innovative approach?

If you want to learn more (and why wouldn’t you?), there are many upcoming opportunities across the world to get more information about Data Vault 2.0 (just check Twitter or LinkedIn – look for #DataVault). If you understand it, and you want to use it to leverage your own successes, you can even get certified (That comes with a responsibility though).

Here’s a list of upcoming opportunities to get DV 2.0 certified in the US:

1. Sep 19-21, Chicago, IL –

2. Oct 2-4, New York City, NY –

3. Nov 27-29, Santa Clara, CA –

Ready to challenge the status quo and become a data champion at your organization? Then sign up for one of these classes today!

Model on!


The Data Warrior

2012 – Year of the Data Vault?

Well, several of us sure hope so! 😉

Data Vault Modeling appears to finally be catching on in the DW community here in the USA and in Canada. My co-author (and co-conspirator) Dan Linstedt provided some details on organizations and consultants who have been successful using Data Vault in 2011. We got some great quotes from a few industry luminaries to boot! You can see the details in his year-end blog post.

We (Dan & I) spent a fair amount of time (i.e., years) and effort trying to get to this point. One big highlight (for me anyway) was finally seeing the technical book on data vault data modeling get published. We started writing parts of the book over five years ago, but things like making the mortgage payment kind of got in the way. Writing and self-publishing a book can be pretty intense so it is really nice to see it in print. You can get your very own hard-copy on Amazon, or an e-copy (with some cool bonuses) from Dan’s Learn Data Vault site. (Full disclosure – if you go buy the book from either site, I will of course make huge piles of $$$$ in royalties that might let me spring for lunch occasionally.)

If you are not really sure what Data Vault is all about and want the short course first, check out my Introduction to Data Vault slides from my presentation at Oracle Open World 2011.  I had about 30 people attend the session and had some great discussions with the attendees. That was pretty gratifying since it was the LAST session on the LAST day of the conference.

So 2011 was a very successful year for getting the word out that there is a better way to develop your enterprise data warehouse.

Here’s to continuing the momentum in 2012.



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