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Oracle OpenWorld 2013: Recap Part 2

For those that missed this year’s event, here is another little recap complete with links to all the relevant details.

Thanks to the folks at Oracle for giving me permission to re-blog this post! ( I apologize in advance for some of the funky formatting)




  • Major Announcements: The SPARC M5-32 and Oracle SuperCluster M6-32 Oracle’s new systems dramatically redefine the price/performance equation in the high-end server market, offering customers entry-level price/performance, while maintaining extreme performance and the highest levels of availability. SPARC M6-32 servers with up to 32 terabytes of memory and up to 384 processor cores can run entire applications and databases in-memory to deliver unprecedented performance. Oracle SuperCluster M6-32 is Oracle’s fastest and most scalable engineered system and integrates SPARC M6-32 servers with Oracle Exadata Storage Servers optimized for Oracle Database performance. Read the Press Release:
  • Oracle Big Data Appliance Incorporating Big Data into your enterprise can result in opportunities to transform your business, but the growing volume and complexity of big data can also pose a challenge. Through Oracle’s Unified Information Architecture, customers can easily and cost-effectively integrate Hadoop and NoSQL platforms with their data warehousing and business analytics solutions to maximize the value of big data. While Hadoop provides a scalable foundation for Big Data projects, the lack of built-in security has been an obstacle for many enterprises. To meet this need, Oracle has enhanced the Oracle Big Data Appliance to include enterprise-class security capabilities for Hadoop. Oracle is also announcing new versions of Oracle Big Data Connectors and Oracle NoSQL Database, which provide enhanced functionality, performance, and scalability. Read the Press Release:
  • Oracle Exalytics T5-8 Scales Up to Deliver Customers with Analytic Insights: With the ever-increasing volume, scale and scope of business data, organizations need to quickly turn high-velocity data into actionable insights to gain a competitive edge. To extract the maximum value from this very dynamic data, organizations must process data faster and take timely action. Oracle Exalytics In-Memory MachineT5-8, the new engineered system with 4TB of memory per machine, delivers extreme performance for business intelligence (BI) and enterprise performance management (EPM) applications, helping organizations drive better efficiency by speeding answers to complex business scenarios. Read the Press Release:
  • Oracle DB Backup Logging Recovery Appliance Unveiled at OpenWorld 2013 in San Francisco, Oracle DB Backup Logging Recovery Appliance answers the demand for total data protection without the loss of application performance or availability. The new product helps business users prevent data loss, avoid long restore downtimes, and protect against system slowdowns during backups. Read the Press Release Watch Larry Ellison Announces Oracle DBLRA Get the Executive Brief (PDF)
  • Oracle DB In-Memory Option for Oracle DB 12c Discovering meaningful insight from a mountain of information is the core Big Data challenge. The new Oracle Database In-Memory Option for Oracle Database 12c dramatically accelerates database performance, enabling new business insights, real-time decision-making, and much faster online transaction processing response times without changes to existing applications. Using the Oracle Database In-Memory Option, decades of IT investments become immediately more valuable. Read the Press Release:
  • Enhanced In-Memory Applications with New Oracle DB In-Memory Option Speed and agility define today’s global economy. Traditional transactional systems generate incredible amounts of useful data but require batch, manual, or separate system processing to analyze and immediately present data visually for business decisions. Processing power has improved significantly and can speed the performance of business critical applications, but has not been leveraged to generate complex data analysis in real-time to make sound decisions and solve critical business problems. Read the Press Release:
  • Oracle Marketing Cloud: New, Fully Integrated Digital and Social Solution Managing digital marketing and social efforts separately make it difficult for marketers to deliver a compelling and consistent experience at every touch point. To address this challenge, Oracle Marketing Cloud announced further integration between Oracle Eloqua and Oracle Social Relationship Management (SRM) to deliver the industry’s most comprehensive, scalable, and integrated modern marketing solution. The enhanced profiling, social analytics, tracking, publishing, and custom targeting capabilities will help modern marketers better understand, target, engage, convert, and analyze target audiences. Read the Press Release:
  1. New Cloud Services
  • Database as a Service, Java as a Service, and Infrastructure as a Service: Oracle powers the top 10 SaaS providers, thousands of SaaS applications, and many of the world’s private clouds. All of these rely on a robust cloud platform that provides applications with rich functionality with high performance, elasticity, availability and security. To support a wider variety of workloads, Oracle introduced new Oracle Cloud services: Oracle Database as a Service, Oracle Java as a Service, and Oracle Infrastructure as a Service.
  • 10 New Services to Expand the Industry’s Most Comprehensive Cloud Portfolio: As organizations of all sizes move more of their information systems to the cloud, Oracle is expanding the number of Oracle Cloud services to strengthen its position as the industry’s most comprehensive public cloud. Oracle Cloud offers a broad range of modern, functionally rich and integrated services running in a secure, enterprise and standards-based cloud platform. With new Application, Platform, and Infrastructure Services announced today, Oracle is helping customers and partners further capitalize on the power of cloud computing.
  • New Global Cloud Marketplace Gives Partners an Opportunity to Reach Oracle Customers: With the proliferation of cloud, mobile, and social technologies, organizations want easy access to innovative, trusted business applications. To meet this demand from customers and create new opportunities for partners, Oracle has introduced the Oracle Cloud Marketplace. Featuring more than 100 business applications developed by Oracle partners, the Oracle Cloud Marketplace enables Oracle Cloud customers to easily browse, evaluate, and buy trusted business applications. Leveraging Oracle Cloud Platform Services, Oracle partners can quickly build applications, extend, and integrate with Oracle SaaS applications, and publish their applications on the Oracle Cloud Marketplace to reach Oracle customers.
  • Roadmap for Nimbula Director and OpenStack API Integration with Oracle Exalogic Elastic Cloud: The integration of Nimbula Director into Oracle Exalogic Elastic Cloud will enable customers and service providers to deploy an open, standards-based Infrastructure as a Service (IaaS) foundation with proven breakthrough application performance for Java, Oracle Fusion Middleware, and Oracle Applications. This highly scalable, self-healing and resilient cloud infrastructure will scale from a single Oracle Exalogic rack to thousands of virtual machines and many racks. Leveraging OpenStack and other open industry standards, Oracle Exalogic will deliver a high performance cloud solution that more seamlessly integrates into customers’ existing data centers.
  • Oracle Simplifies Enterprise Mobile Application Development with Mobile Platform in the Cloud: As business demands have increased and the workforce has become more mobile, the need for enterprises to ensure users are connected via any device to their enterprise applications, at any time has become more critical. Oracle’s Mobile Platform addresses this challenge by simplifying application development and allowing developers to securely create and deliver more compelling user experiences. By simplifying this process, enterprises can maximize IT investments and lower application development costs
  • Oracle Billing and Revenue Management Cloud Service Helps Enterprises Deliver and Monetize Innovative New Product Offerings and Capture Recurring Revenue Streams: Oracle unveiled Oracle Billing and Revenue Management Cloud Service to provide enterprises with a robust and highly scalable billing solution to capture recurring revenues from new digital services. This advanced cloud billing service is suited for multiple industries including financial services, media, and communications; and offers sophisticated subscription management and rating using any combination of measurable metrics including usage, time of day, length of use, delivery method, device, medium, volume, and the like
  • Oracle Exalytics Enables Customers Worldwide to Quickly Uncover Business Insights: Organizations that derive actionable, real-time insights from unified business data can capitalize on innovation and efficiencies that deliver a competitive edge. Built using industry-standard hardware, market-leading business intelligence software and in-memory database technology, Oracle Exalytics In-Memory Machine is an engineered system that delivers answers to business questions with unmatched speed, intelligence and simplicity. Customers around the world continue to rapidly adopt Oracle Exalytics to uncover their business answers, faster.
  • Oracle Empowers Modern Workforce with Cutting Edge Mobile Applications Across Entire Enterprise Application Portfolio: Organizations across all industries are increasingly looking for robust and powerful applications that are tailored to mobile devices and can provide their people with anywhere, anytime access to enterprise information. To give the mobile workforce access to mission- critical information at their fingertips, Oracle has developed a wide range of cutting-edge mobile capabilities. By giving organizations a huge choice of out-of-the-box mobile applications, as well as the option of leveraging Oracle’s Mobile platform to develop their own mobile applications, Oracle is empowering the mobile workforce for organizations across the world.
  • Oracle Achieves New World Record with SPECjEnterprise2010 Benchmark in Virtualized Environment: Further demonstrating extreme performance, Oracle WebLogic Server and Oracle Database running virtualized on a single Oracle SPARC T5-8 server have achieved a new world record result. The SPECjEnterprise2010 benchmark beats IBM’s Power7+ benchmark, also running on a single virtualized server.
  • Oracle HCM Cloud and Oracle Talent Management Cloud Updates Advance Its Vision for the Future of Work: To help manage the complex and evolving role of HR, businesses are turning to modern HR technologies as a way to develop an efficient and productive workforce that positively impacts the bottom line. Oracle announced significant enhancements to the world’s most complete cloud-enabled HCM solution including core HR, benefits, payroll, recruiting, performance management, and learning. Updates to Oracle Human Capital Management (HCM) Cloud and Oracle Talent Management Cloud support the changing workplace by delivering a more interactive, social and mobile employee experience across our global workforce and talent solutions for global HR, workforce rewards and optimization, recruiting, talent management, performance management, succession planning, and learning management.


General Availability of JDE Release 9.1 Update 2

  • Featuring innovative solutions that focus on Mobility, Industry, and User Productivity
  • New smartphone and tablet applications deliver role based solutions to meet the needs of mobile users
  • Update 2 continues to deliver many enhancements that provide deep vertical industry solutions focused on manufacturing and distribution, consumer goods, projects and service, and asset intensive industries
  • Usability and productivity enhancements are found throughout the applications and business processes such as new capabilities to support automation of the voucher match process

JDE Release 9.1 Update 2 Enhancements

  • Mobile Service Time Entry
  • Speed Case Entry Tablet application
  • Warehouse Management Tablet application
  • Warehouse Management One View Reporting
  • Real Estate Management Unit Attributes
  • Health and Safety Incident Management – previously announced
  • Automated Inventory to G/L Reconciliation
  • One View drill back capabilities to EnterpriseOne Applications

Oracle Product Catalog for JDE

  • Includes all enhancements for JDE. Dynamic, online search tool that enables you to obtain release net change information
  • You can customize the search by release, product, feature, any word, or compare changes between releases
  • You can export the output to csv, email, html, pdf, or rtf formats
  • Access the product catalog from the link:

Oracle Technical Catalog

  • Online search tool across releases. You can search by release, functional product areas, object type and system codes, or compare changes between releases
  • Oracle Technical Catalog replaces the JD Edwards Applications Programmer’s Guide as the single source to find technical changes for the JD Edwards products
  • The Applications Programmer’s Guide is now obsolete and will no longer be published. Access the Oracle Technical Catalog from either of the following links:


– site by clicking the Resources button

Other JDE Information Resources


  • JDE Upgrade Resources


  • 9.1 Update 2 application enhancement details


  • JDE Customer Success Videos



WebCenter Content

  • New User Interface
    • Simple & Fast
  1. Single Page App – faster then current UI
  2. New Document Library views
  3. Type-Ahead search & filtering, integrated viewers
  • Compelling
  1. Provides the best capabilities in the industry
  2. Modeled after consumer web design
  • Architectural Improvements
  1. Detached UI app in front of Content Server
  2. New Enterprise Libraries
  • Mobile
    • Supports B.Y.O.D. Initiatives
    • Knowledge-worker focused apps
    • iOS/Android apps
    • Automated content synchronization
    • Supports business process solutions
  • Automated Capture and Forms Recognition
    • What’s New
  1. Web-based scan/index/admin user interface
  2. Improved data recognition and extraction engine (OCR, handprint and table extraction)
  • Benefits
  1. Standard deployment, administration and language support model
  2. Improved cross-browser support
  3. Simplified support for distributed capture of documents into WebCenter Content

Let’s Review #OOW13 and #OTW13 in Pictures

Yes I have been derelict in my duty and not posted about the sessions I attended at Oracle OpenWorld (#OOW13) and OakTable World (#OTW).

Well here are the high points with pictures!


Monday started off with the now annual Swim the Bay (so I missed the keynote). If you have Facebook, you can see pictures from the event here.

Most of the day I then spent at the alternate conference, OakTable World (#OTW13) seeing a few talk and giving one myself.

My good friend from Denver, Tim Gorman gave a nice talk about all the data compression options available in Oracle.

Tim Gorman: Oracle Compression Options

Tim Gorman: Oracle Compression Options

Next was a great session from the well known blogger and author Fabian Pascal. I have been reading his work for years but this was the first time I got to hear him speak in person. As with his writing, the talk was both intellectually stimulating and challenging!

Fabian Pascal: The Last Null

Fabian Pascal: The Last Null

It really is quite a debate in the database world about the meaning and use of NULL in an RDBMS. Fabian has a proposal on how we can (and should) represent data in a way where there will never be NULL attributes.

After a some scheduling issues. later in the day, I did my presentation on using Data Vault Modeling for Agile Data Warehouse Modeling. The room I got had a huge wall for me to project my session on. Definitely the biggest screen ever for one of my talks.

Biggest screen ever for me and my data vault presentation.

Biggest screen ever for me and my data vault presentation.


Started the morning with a few friends doing morning Chi Gung in Union Square, then followed by getting a quick survey of the exhibit hall in Moscone South and a trip to the Demo grounds.

The throng descends into the depths of Moscone West to hunt the exhibit hall for goodies.

The throng descends into the depths of Moscone West to hunt the exhibit hall for goodies.

The hall was of course HUGE as usual so some of the vendors who were tucked in back got creative on getting the foot traffic to come their way.

A clever gimmick one vendor did to get traffic to their booth in the gigantic hall

A clever gimmick one vendor did to get traffic to their booth in the gigantic hall

For sessions, I attend a road map session on Oracle’s Big Data strategy given by my friend JP Dijcks.

JP talks all things Big Data

JP talks all things Big Data

Mostly he painted a picture of the issues with figuring out how to collect and put all that data to real work. Of course Oracle has a ton of products to offer to help solve the problem.

How to shrink the gap between getting big data and actually using it!

How to shrink the gap between getting big data and actually using it!

Next up I attended Jeff Smith’s session on SQL Developer 4.0 and got to learn that there was a data mining extension available for the tool that makes doing some advanced analytics a lot easier.

Definition for Data Mining. An extension for Data Mining is available for SQL Developer.

Definition for Data Mining. An extension for Data Mining is available for SQL Developer.

Next on my agenda was the Cloud keynote with Microsoft. I wrote about that here.

Finally for the day, a late presentation by Maria Colgan and Jonathan Lewis giving us their top tuning tips in what they called the SQL Tuning Bootcamp.

Optimizer tips from a pro Jonathan Lewis. I am sure it means something to someone out there!

Optimizer tips from a pro Jonathan Lewis. I am sure it means something to someone out there!

As always with these type session, there was a ton of useful information that makes my brain hurt. I have to keep reviewing  my notes to make sure I can use at least 10% of what they taught.


This was mostly a work day for me at a client site. And a late lunch to see the final race of the America’s Cup.

In case you have been under a rock since last week, Team USA won! It was great to actually be there on Pier 27 during the final race. Not a great vantage point overall but with the big screen to watch and then seeing the boats right after they finished, it was worth the walk.

After the race and a little more data model work at my client’s office, I walked back to the conference to see a final session (for me) given by Gwen Shapira about using solid state disks with Exadata.

I really did not know much about SSDs before this session but feel really educated now. I actually had no idea that SSD and FLASH drives or FLASH memory were the same thing. Guess I was behind on the hardware buzzwords.

Gwen and Mark on Solid State Disk AKA Flash

Gwen and Mark on Solid State Disk AKA Flash

Then it was off to the annual blogger meetup then dinner on the town with friends at The Stinking Rose (thanks Tim!).

I decided to skip the appreciation event this year and take it easy, have a nice dinner, then pack up to head home. Thursday it was breakfast at Lori’s Diner then off to the airport and back home.

As a reminder if you want to see what the buzz was at the events, just check out the hashtags #OOW13 and #OTW13 on twitter (if you had a big data machine you might even be able to generate some insight from those feeds).

Well that’s a wrap for this years big show.

Next up, I will be speaking at the upcoming ECO conference in North Carolina. Should be fun.



P.S. If you want to see my OTW presentation, you can find them on Slideshare.

P.P.S. For another great review of OOW13 check out this post by my friend from Turkey, Gurcan. See if you can find my unlabeled cameo in the post.

#OOW13 Oracle OpenWorld 2013: #Microsoft, #Cloud, Oh My!

Let me lead with the big stuff first, then I will report on some other sessions I attended later.

Live at the #Cloud Keynote

This should be interesting – joint keynote with Brad Anderson Corporate VP Cloud Enterprise from Microsoft.

Brad Anderson Corporate VP from Microsoft on stage at Oracle OpenWorld 2013

Brad Anderson Corporate VP from Microsoft on stage at Oracle OpenWorld 2013

This is definitely a first!

Brad says Oracle workloads running on Windows servers is one of the most common configurations in the data center.

Talking about The Cloud OS. Claims Windows Azure – public cloud is battle tested. For example:

  • 1.5 billion unique games of Halo on XBox
  • 8.5 trillion objects stored in Azure blob store

Announcing that available today on Azure:

  • Oracle DB
  • Oracle Weblogic

Check it out here:

Only public cloud in the industry where you can provision an Oracle db!

Next Jeff Woosley demoed Azure for OOW. Neat Azure auto scale – triggered by pre-set but changeable threshold.

Also Infrastructure as a Service with Azure VMs.  Looks very easy to set up and configure an Oracle database in the cloud.

Very agile – can develop a configuration once and deploy anywhere.

I saw the first evidence of the partnership earlier today in the exhibit hall. Surprising.

Front and Center

Front and Center

No telling what will be next!

The Larry No Show

In a shocking (to some) turn of events, Oracle CEO Larry Ellison was a “no show” for his much anticipated cloud keynote. He was supposed to be on the stage after Microsoft’s presentation but alas Larry was otherwise engaged.

So he sent Thomas Kurian to present in his stead. Thomas is a great speaker and had some interesting things to say, but you had to feel for the guy when what was easily several thousand people got up and walked out of the keynote hall.

Now Larry had a pretty good reason – Oracle Team USA had won the first race of the day in the Americas Cup (during the Microsoft keynote actually) and the second match race of the day was to be run pretty much exactly when he was supposed to be on stage. So we can only imagine how torn he was (or not).

Hack off 60,000 Oracle customers, or miss seeing his racing boat win another race?

In all my years of attending OOW (all the way back to the first one in the mid ninety’s), I only remember Larry doing this one other time.

And imagine this, it was when he was in Australia during the America’s Cup that year. Now in that case he did at least phone it in and did a remote video talk from his yacht.

Folks were pretty hacked off then. And we did not win.

The upside this time (if there is one) is that Team USA did in fact win that race so now the cup is tied 8 – 8.

So tomorrow (Wednesday) will be the final race. One way or the other it will be over (for this year anyway).

Go Team USA! Let’s keep the Cup in America.


P.S. It is late so I will post about the excellent sessions I attended later this week. Stay tuned.

P.P.S. Still managing to work in some morning chi gung:

#OOW13 – Oracle OpenWorld 2013: Pictures, Tweets and more

#OOW13 is well underway now with lots of tweets and blog posts already out on the web. Check the stream on twitter under #oow13 for all the news.

I tried to see some of the Americas Cup race on Saturday but unfortunately the weather and wind did  not cooperate so the race was called for the day. 😦

But got a few pictures to share:

Americas Cup Racing: Team USA

Americas Cup Racing: Team USA

And a  nice view:

Golden Gate from the East Bleachers at the Americas Cup

Golden Gate from the East Bleachers at the Americas Cup

The New Oracle Plaza

Imagine our shock when we learned that there would be no Howard Street Tent this year! The nerve.

But in its place is the open-air Oracle Plaza, full of comfortable seats for hanging out, networking, eating lunch, and watching the keynotes on a big screen. Oracle is really counting on the weather to be typical dry fall weather. Hopefully that holds up.

OOW13: The New Oracle Plaza

OOW13: The New Oracle Plaza

User Group Sunday

I did attend a few sessions on Sunday.

The only session this year (from a user) on my favorite tool, Oracle SQL Developer Data Modeler was given by Heli Helskyaho, the CEO of Miracle Finland (@HeliFromFinland).

Heli Helskyaho: Why do I need #SQLDevModler?

Heli Helskyaho: Why do I need #SQLDevModler?

She did an excellent job of introducing folks to SDDM and laid out 9 use cases for using the tool.

9 use cases for #SQLDevModeler

9 use cases for #SQLDevModeler

(Hard to read I know, but zoom in…)

I also attended a session by my buddy Stewart Bryson, who is now the new Chief Innovation Officer for Rittman Mead globaly, Congrats Stewart!

He did an amazing (IMO) talk about how to go beyond agile and achieve Extreme BI. He gave us the beginnings of a complete Oracle-based framework which looks very promising.

He said some heretical things like skip the staging area for your data warehouse! I do think he is on to something and can make it work so we have a real chance at real time BI and still have a solid architectural foundation.

Stewart Bryson's talk about Extreme BI

Stewart Bryson’s talk about Extreme BI

Opening Keynote

Of course the was the opening Keynote by Oracle CEO Larry Ellison. Key words: #bigdata #inmemory and #AmericasCup (of course). Lots of big news.

Check out this info graphic about the event.

Mark Rittman already did a nice review of the talk (among other things). So rather than repeat check out his post.

And for those interested, right now the Americas Cup standings are USA 5 to New Zealand 8. But that will change later today for sure when they race again.

More to come about #oow13 and this years Oaktable World (#OTW13).



The Oracle Data Warrior

P.S. Had a great evening last night at the annual Oracle #ACE dinner which was hosted at the Walt Disney Museum in The Presidio.

At the mother ship: Oracle ACE Director Briefing

Well, I can’t really talk about the meeting (yet) as everything is under NDA until next week (at least), but I can say it is great to get together with the top Oracle practitioners in the world and chat and discuss the issues and solutions in our field. It is like returning to the mother ship.

Oracle HQ - The Mother Ship

Oracle HQ – The Mother Ship

With all the tech talk and product futures, there is also just general catching up, networking, and bonding. Much is learned over pizza and beer.

And we are all following the America’s Cup race with Oracle Team USA trying to keep the cup away from Team New Zealand

I try to do my part in making sure we stay healthy and energized as well by running Chi Gung (Qigong) sessions in the morning before breakfast. Here is a shot of some of us outside this morning:


Not the best photo of Chi Gung practice, but what are you gonna do.

Lots more to come this week at Oracle Open World, so stay tuned for some very exciting announcements.

Go Team Oracle!


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